10 million trees are cut down every year for toilet paper. That's 10,000,000.

Serious Tissues are on a mission to help people reverse that damage, all from the comfort of your own toilet seat.

The average adult will use 384 trees-worth of toilet roll in their lifetime. But we're not calling you average!

Serious challenges need serious solutions.

Enter Serious Tissues: the UK's first carbon neutral toilet paper.

Serious Tissues are made and sourced from 100% recycled paper, right here in the UK.

Each roll has 240 sheets, almost 50% longer than supermarket rolls, and comes delivered totally free from plastic in a recycled cardboard box.

Every roll sold plants a tree, reduces your carbon footprint, keeps needless plastic out of landfill and helps with reforestation efforts.

Patriotic and planet friendly! Made with waste that would have otherwise been thrown away right here in the UK. Serious sheets are local, meaning they don't get schlepped half way around the world just so you can flush 'em away.

Start with a cheeky TP subscription, subscribe to save and don't forget to use your exclusive Beagle discount.

Happy wiping!